Ad Color Palettes

If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. Goole've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users. The goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them. The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site. Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement.