AdSense revenue share

Although Google do not disclose the revenue share for Google AdSense, Google's goal is to enable publishers to make as much as or more than they could with other advertising networks. Google provide detailed online reports that enable you to track your earnings. Once you start running ads on your site, you can view your earnings at any time by visiting your Reports pages, where Google will show you the page impressions, ad clicks, clickthrough rate (CTR), your effective CPM, and your total earnings. This information can help you get an idea of how well the program is performing for you and how much you can expect to earn over time.