Google's Ad Targeting Process

Once you've added the Google ad code to the webpages on which you want to display Google ads, we take care of the rest by automatically delivering relevant Google ads to those content pages. Google ads are targeted in two ways: Contextual targeting Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page. Placement targeting With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely relevant to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer . Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.