How To Filter Ad Display

To create and manage a filter list of websites whose ads you'd like to restrict from showing on your site or AdSense for search results pages, simply log in to your account at https://www.google.com/adsense and click the Competitive Ad Filter link below the AdSense Setup tab. You can create separate filter lists for your content pages and for your AdSense for search results pages. Ads for the websites that you add to your competitive ad filter list typically will not run on your pages, but remember that filtering sites may decrease the number of ads that can appear on your pages as well as decrease your potential earnings. For more details on using your competitive ad filter, please read the Filtering Ads section. We also combine an editorial team and filtering technology to maximize the quality of the Google ads on Google and publisher sites: Review: Across the Google network, ads are reviewed using a combination of human and automated processes before they are shown on publishers' sites. The review process takes into account a variety of factors, including the quality of the ad and whether the ad is suitable for all audiences. Sensitive content filters: At times, certain ads may not be appropriate to run on all pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.