The limited test will see Google placing ads alongside no more than 3% of Yahoo’s search result pages in the US. While Yahoo claims to be simply “exploring strategic alternatives to maximize stockholder value”, the company is obviously trying to convince shareholders that a merger with Microsoft would be sub-optimal by showing how well an alternative partnership with Google monetizes.
Yahoo is eager to point out that the trial will not necessarily blossom into a long-term relationship with Google. And so the pushing continues
Tuesday, April 29, 2008
Yahoo Microsoft With Google AdSense For Search Trial
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