As a rule of thumb, wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether. Since these formats allow users to read more text without having to skip a line every few words, users' eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats we've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages. Tip for making the most of a little ad space: Try one of our streamlined link unit formats or a referral unit. These formats are lean, mean, and versatile enough to fit in locations normal ads don't.
Sunday, December 23, 2007
Ad Formats Of AdSense Ad's
You can use Text Ad's from this given formats Leaderboard (728 x 90) Banner (468 x 60) Half Banner (234x60) Vertical Banner (120 x 240) Button (125x125) Skyscraper (120x600) Wide Skyscraper (160x600) Small Rectangle (180x150) Small Square (200 x 200) Square (250 x 250) Medium Rectangle (300 x 250) Large Rectangle (336 x 280) You can use Image Ad's from this given formats Leaderboard (728 x 90) Banner (468 x 60) Skyscraper (120x600) Wide Skyscraper (160x600 Small Square (200 x 200) Square (250 x 250) Medium Rectangle (300 x 250) Large Rectangle (336 x 280) You can use Video Ad's from this given formats Leaderboard (728x90) Skyscraper (120x600) Wide Skyscraper (160x600 Small Square (200 x 200) Square (250 x 250) Medium Rectangle (300 x 250) Large Rectangle (336 x 280) You can use Link Unit Ad's from this given formats (120x90)Displays up to 5 links (120x90_4)Displays up to 4 links (160x90)Displays up to 5 links (160x90_4)Displays up to 4 links (180x90)Displays up to 5 links (180x90_4)Displays up to 4 links (200x90)Displays up to 5 links (200x90_4)Displays up to 4 links (468x15) Displays up to 5 links (468x15_4) Displays up to 4 links (728x15) Displays up to 5 links (728x15_4) Displays up to 4 links These All Are the format you can use in your Site.
Ad Color Palettes
If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. Goole've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users. The goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them. The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site. Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement.
Format & Color Options For AdSense Ads
Google lets you select the colors and layout that best fit your site. Ad Colors You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site. Click Here For More Info Ad Formats You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with Google's program policies, in addition to three link unit. Your three ad formats can contain any of combination of text ads, image ads, or video ads - it's up to you! You might find it helpful to check out Google's suggestions for choosing the right format. Click Here To View Best AdSense Ad Format
