If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over. Goole've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users. The goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them. The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site. Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement.
Sunday, December 23, 2007
Format & Color Options For AdSense Ads
Google lets you select the colors and layout that best fit your site. Ad Colors You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site. Click Here For More Info Ad Formats You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with Google's program policies, in addition to three link unit. Your three ad formats can contain any of combination of text ads, image ads, or video ads - it's up to you! You might find it helpful to check out Google's suggestions for choosing the right format. Click Here To View Best AdSense Ad Format
